Belacon Training is our mentality and constant mindset with training and everyday life. Belacon (Bel-ieve, A-chieve, Con-quer); Believe in yourself and set goals, Achieve the goals you seek to obtain, and Conquer everything in your path during the process of reaching your goals. With the right mindset and support from the ones you put in your life, you can Believe, Achieve, and Conquer anything your mind desires. Do what it takes to create the life you deserve.
Be About Cause. It’s not worth doing if you can’t give back. From the products and services, we sell through our brands, we are focusing our efforts in a way that contributes to bettering the lives of many. Essentially, the most gratifying movement we can imagine is to change lives. We are partnering with several foundations and giving charitable donations through our sales to give back to those that truly need help. 10% of all sales will be donated to specific foundations that we feel are most important to our efforts of making a difference.
Partnering Foundations, Quarterly: Be About Cause
Q1: January 1 – March 31 – Humane Society
Q2: April 1 – June 30 – Brain and Behavior Research Foundation
Q3: July 1 – September 30 – Boys & Girls Club
Q4: October 1 – December 31 – Cancer Research Foundation
Buns and Barbells, a branch of Belacon Training, is a performance and lifestyle brand that is geared towards female fitness enthusiasts and hard working women. Call her the evil female twin of Belacon Training. Throughout our journey in sports and competition, we have always been amazed at the strength and dedication of the female competitors. Society wants to place the label that women should always be "done up" and "lady like". Buns and Barbells aims to bring out the female warrior in all women. While the grace and beauty is always there, we know that when a woman puts her hair up in a bun, she is ready to do damage.
Wolff Elite is a branch of Belacon Training geared towards both men and women athletes or any person trying to better their lives in a healthy manner. The brand is based off a theory called Wolff’s Law, stating that bone in a healthy person or animal will adapt to the loads under which it is placed. If loading on a particular bone increases, the bone will remodel itself over time to become stronger and resist that sort of loading. The inverse is true as well: if the loading on a bone decreases, the bone will become less dense and weaker due to the lack of the stimulus required for continued remodeling.
In short, keep lifting and lift heavy. Your body will get stronger, denser, and will be able to adhere to the pressures and strains from everyday life. If you don’t the opposite will take place, forcing your body to become weaker and deteriorate with time. Believe, Achieve, and Conquer! Be Elite!
Co-Founders + Owners
Mike Brown is a lifelong athlete and fitness enthusiast. Currently Mike competes in powerlifting in the 165lb weight class and has gone elite in both the 148lb and 165lb classes. While competing in powerlifting Mike is also a plant manger at a company called Cafepress in Louisville, KY. Mike is combining his professional career in logistics and image printing on garments/various other products with his devout passion for fitness and training to introduce the brands of Buns & Barbells/Wolff Elite to the world. His goal is to grow the brands and mentality of the company Belacon Training, on a large scale to like-minded individuals through quality products and training.
Brad Matthews is a former professional baseball player turned powerlifter. Currently, Brad serves as a minor league baseball hitting coach during the baseball season, and a personal trainer during the offseason. Brad has been in the position of instructing, training and motivating athletes for 10+ years. At the age of 11, Brad's father set up a small gym in their garage and allowed him to start training under his supervision. The passion for training that Brad's father instilled in him during those garage sessions has never left. His goal is to inspire people to become the best person they can be physically and mentally.
Our vision is to give back and inspire others to embrace the Belacon mentality in the hopes of achieving their ultimate goals, motivating them as people, and in turn pay it forward and give back to others.